BUSINESSES WE LOVE

VMLY&R + Dell Technologies
Commercial

A series of mini-docs and social assets for the Businesses We Love campaign. These uplifting stories highlight how Dell Technologies helps these small business flourish.

Asking For Assets.

For each of the 5 productions, Dell Technologies wanted to create a wide variety of detailed social assets along with a hero mini-documentary film.

But there’s only so many hours in a shoot day and creating punchy, visually striking work was imperative.

Eye Catching Socials. 5G Production Speed.

We tightly scheduled our production days, working closely with client to ensure the balance of quality and quantity. With multiple setups leapfrogging and our client watching every frame, we ensured that every story beat and product feature was pristine.

A Global Campaign.

From the 5 productions, we created over 25 unique social assets and hero mini-documentaries for each. The content was the foundation of the Businesses We Love campaign.