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FORWARD RHYTHM

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A director's vision from afar.

Google wanted the film to meet its standards for high production value, but also to feel intimate, as we were telling a highly personal story. The challenge was to be big and small all at once—at the height of the pandemic with a remote director.

Beam me up.

We paired full-scale production (car rigs, drones, big crews) for principal photography with remote interview camera drop kits.

Our custom built STUDIO IN A BOX streaming kit paired with a mobile satellite uplink beamed the camera feed to our remote director and connected her to crew and talent in real time.

The Beat Goes On.

The resulting short doc won two Anthem Awards and is a powerful example of a brand telling a true story that resonates with audiences on an emotional level.

MORE WORK

  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
All
  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
Businesses We Love: A series of mini-docs and social assets for the Businesses We Love campaign. These uplifting stories highlight how Dell Technologies helps these small business flourish.

BUSINESSES WE LOVE

VMLY&R + Dell Technologies
Mariah Carey is Christmas: This 12-minute documentary explores the origins of “All I want for Christmas is You." Created in celebration of the 25th anniversary of the song’s release, the mini-doc features interviews with Mariah, producer Randy Jackson, and other insiders who share stories on the making of a classic.

MARIAH CAREY IS CHRISTMAS

M+C Saatchi + Amazon Music
Body Instinct Soul: A multi-asset social media campaign for Adidas Tennis to bolster its presence at the three storied tournaments—Wimbledon, The U.S. Open, and Roland-Garros. Three Hero videos, cut-downs, and over 100+ evergreen stills.

BODY INSTINCT SOUL

We Are Social + Adidas Tennis
Experience 'Adv'anced Power: 60 second spot showcasing the power of the new Easton ADV baseball bat.

EXPERIENCE ‘ADV’ANCED POWER

1DS Collective + Easton
Powering McLaren Racing: A video and photo campaign showcasing how AI is super-charging businesses. Two tech giants, NVIDIA and Dell Technologies, partnered to create a customized AI platform to help McLaren speed ahead.

POWERING MCLAREN RACING

VMLY&R + Dell Technologies
El Regreso: An award-winning short doc that explores fractured identity through the lens of the “American Dream.”

EL REGRESO

Independent Release
Wood Hood: A documentary short that tells the story of an NYC teenager who craves a "quiet place" to escape the chaos of the city. The film follows him on a weekend-long group camping trip with Camping To Connect, a BIPOC-led mentorship program that teaches leadership, brotherhood, and inclusion in the outdoors.

WOOD HOOD

Camping To Connect
Anthem Film: A cinematic, doc-style anthem film shot across America—capturing the heart and grit of the delivery and trucking business.

ANTHEM FILM

Greater
Trust: A 30-second spot and an array of video & photo assets that led a quick-response campaign for an iconic global food brand.

TRUST

Bully Pulpit International + McDonald's
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