Adidas White

BODY INSTINCT SOUL

Screen Shot 2018-07-31 at 6.42.04 PM

The Play Clock.

Five athletes and five unique set-ups. Two Hours to create an impactful social campaign for Adidas Tennis to elevate its social presence at the world’s biggest tournaments.

No, Faster.

We orchestrated our production schedule at the Palm Springs training facility into five minute intervals, capturing 120 MPH serves in front of wall- sized LED screens and backhand returns that exploded into purple smoke at 200 frames per second.

Match Point.

With a solid three-part campaign and multiple photo assets, Angelique Kerber, Alexander Zverev, and Garbiñe Muguruza made the true soul of Adidas shine—power, grit, and true athleticism. Adidas brand ambassador and general badass, Angelique Kerber, went on to win Wimbledon, giving us an up-close look at athletic greatness at its peak.

MORE WORK

  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
All
  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
Your Attention Please: A special musical episode for the Hulu show "Your Attention Please" hosted by Craig Robinson. Featuring Five VIP musical artists, the one-hour concert special blended performances, interviews, and style packages.

YOUR ATTENTION PLEASE

HULU
See. Hear. Feel.: Energy-packed promo for Darren Aronofsky's "Postcard From Earth," a multi-sensory film for Sphere.

SEE. HEAR. FEEL.

Sphere
Let's Be Clear: A docu-series of 8 short films and 4 photo essays that tell real stories about the importance of data for reforming the criminal justice system.

LET’S BE CLEAR

Measures For Justice
Body Instinct Soul: A multi-asset social media campaign for Adidas Tennis to bolster its presence at the three storied tournaments—Wimbledon, The U.S. Open, and Roland-Garros. Three Hero videos, cut-downs, and over 100+ evergreen stills.

BODY INSTINCT SOUL

We Are Social + Adidas Tennis
Businesses We Love: A series of mini-docs and social assets for the Businesses We Love campaign. These uplifting stories highlight how Dell Technologies helps these small business flourish.

BUSINESSES WE LOVE

VMLY&R + Dell Technologies
Forward Rhythm: A Short documentary film that tells the story of Jason Barnes, a drummer who lost his lower right arm after an electrical accident in 2012. Determined to continue pursuing music, Jason teamed up with a group of Georgia Tech researchers to create a custom, TensorFlow-powered drumming arm to keep his musical dreams alive.

FORWARD RHYTHM

Google Brand Studio
Love: A commercial and social response reiterating Honeymaid's public support for the LGBTQ community.

LOVE

Droga5 + Honey Maid
Introducing "LUDÕ": Dazzling sizzle and announcement video for the world's premiere circus company.

INTRODUCING “LUDÕ”

Cirque du Soleil + VidantaWorld
Our Voices Will Be Heard: An anthem film and a series of :15 and :30 social spots for Stacey Abrams' New Georgia Project, a nonprofit engaging and registering youth and voters of color.

OUR VOICES WILL BE HEARD

New Georgia Project
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