Adidas White

BODY INSTINCT SOUL

Screen Shot 2018-07-31 at 6.42.04 PM

The Play Clock.

Five athletes and five unique set-ups. Two Hours to create an impactful social campaign for Adidas Tennis to elevate its social presence at the world’s biggest tournaments.

No, Faster.

We orchestrated our production schedule at the Palm Springs training facility into five minute intervals, capturing 120 MPH serves in front of wall- sized LED screens and backhand returns that exploded into purple smoke at 200 frames per second.

Match Point.

With a solid three-part campaign and multiple photo assets, Angelique Kerber, Alexander Zverev, and Garbiñe Muguruza made the true soul of Adidas shine—power, grit, and true athleticism. Adidas brand ambassador and general badass, Angelique Kerber, went on to win Wimbledon, giving us an up-close look at athletic greatness at its peak.

MORE WORK

  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
All
  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
Wood Hood: A documentary short that tells the story of an NYC teenager who craves a "quiet place" to escape the chaos of the city. The film follows him on a weekend-long group camping trip with Camping To Connect, a BIPOC-led mentorship program that teaches leadership, brotherhood, and inclusion in the outdoors.

WOOD HOOD

Camping To Connect
Forward Rhythm: A Short documentary film that tells the story of Jason Barnes, a drummer who lost his lower right arm after an electrical accident in 2012. Determined to continue pursuing music, Jason teamed up with a group of Georgia Tech researchers to create a custom, TensorFlow-powered drumming arm to keep his musical dreams alive.

FORWARD RHYTHM

Google Brand Studio
Kindness Connects Us: A holiday commercial spot for Delta, narrated by Viola Davis, that brought to the screen genuine moments of kindness between strangers.

KINDNESS CONNECTS US

PXP Studios + Delta
Save Our Stages: “Our Stages, Our Stories” is a campaign for Jagermeister and NIVA highlighting the stories of independent venues and nightlife communities across the U.S. one year into the 2020 shutdown.

SAVE OUR STAGES

Night After Night + Jägermeister
Our Voices Will Be Heard: An anthem film and a series of :15 and :30 social spots for Stacey Abrams' New Georgia Project, a nonprofit engaging and registering youth and voters of color.

OUR VOICES WILL BE HEARD

New Georgia Project
Mariah Carey is Christmas: This 12-minute documentary explores the origins of “All I want for Christmas is You." Created in celebration of the 25th anniversary of the song’s release, the mini-doc features interviews with Mariah, producer Randy Jackson, and other insiders who share stories on the making of a classic.

MARIAH CAREY IS CHRISTMAS

M+C Saatchi + Amazon Music
Businesses We Love: A series of mini-docs and social assets for the Businesses We Love campaign. These uplifting stories highlight how Dell Technologies helps these small business flourish.

BUSINESSES WE LOVE

VMLY&R + Dell Technologies
Healthcare That Heads You: Series of comedy spots for TIA, a company that reimagines healthcare with women at the center.

HEALTHCARE THAT HEARS YOU

Big Spaceship + Tia
See. Hear. Feel.: Energy-packed promo for Darren Aronofsky's "Postcard From Earth," a multi-sensory film for Sphere.

SEE. HEAR. FEEL.

Sphere
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