Adidas White

BODY INSTINCT SOUL

Screen Shot 2018-07-31 at 6.42.04 PM

The Play Clock.

Five athletes and five unique set-ups. Two Hours to create an impactful social campaign for Adidas Tennis to elevate its social presence at the world’s biggest tournaments.

No, Faster.

We orchestrated our production schedule at the Palm Springs training facility into five minute intervals, capturing 120 MPH serves in front of wall- sized LED screens and backhand returns that exploded into purple smoke at 200 frames per second.

Match Point.

With a solid three-part campaign and multiple photo assets, Angelique Kerber, Alexander Zverev, and Garbiñe Muguruza made the true soul of Adidas shine—power, grit, and true athleticism. Adidas brand ambassador and general badass, Angelique Kerber, went on to win Wimbledon, giving us an up-close look at athletic greatness at its peak.

MORE WORK

  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
All
  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
The Unseen Ballet: A short documentary film that tells the story of one girl's love of the ballet and power of technology to make dreams come true.

THE UNSEEN BALLET

VMLY&R + Dell Technologies
Love: A commercial and social response reiterating Honeymaid's public support for the LGBTQ community.

LOVE

Droga5 + Honey Maid
See. Hear. Feel.: Energy-packed promo for Darren Aronofsky's "Postcard From Earth," a multi-sensory film for Sphere.

SEE. HEAR. FEEL.

Sphere
Save Our Stages: “Our Stages, Our Stories” is a campaign for Jagermeister and NIVA highlighting the stories of independent venues and nightlife communities across the U.S. one year into the 2020 shutdown.

SAVE OUR STAGES

Night After Night + Jägermeister
Powering McLaren Racing: A video and photo campaign showcasing how AI is super-charging businesses. Two tech giants, NVIDIA and Dell Technologies, partnered to create a customized AI platform to help McLaren speed ahead.

POWERING MCLAREN RACING

VMLY&R + Dell Technologies
Music Doc Series: Resonant produced over 50 mini-docs for Madison Square Garden's partnerships with Chase, Bud Light, and Coke. We filmed in MSG's iconic venues and featured artists such as Brandi Carlile, The Who, TLC, Hiss Golden Messenger, Maluma, Twenty One Pilots, Mac DeMarco and many more!

MUSIC DOC SERIES

Madison Square Garden Entertainment
Cardfusion: Series of 5 social spots for USAA Bank that juxtaposed the complexity of credit card company reward points and the satisfying simplicity of using USAA Bank. Each spot featured a different person stuck in "Cardfusion", dizzy with the choice of which card to use and a friend coming to their rescue.

CARDFUSION

PXP Studios + USAA Bank
El Regreso: An award-winning short doc that explores fractured identity through the lens of the “American Dream.”

EL REGRESO

Independent Release
Experience 'Adv'anced Power: 60 second spot showcasing the power of the new Easton ADV baseball bat.

EXPERIENCE ‘ADV’ANCED POWER

1DS Collective + Easton
Scroll to Top