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YOUR ATTENTION PLEASE

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Unique looks for unique artists.

With all five artists slated to film in the same location, Director Matthew Dillon Cohen needed to create distinct looks that mirrored the essence of each artist. But all filming was taking place at a single location, NYC's Marquee nightclub, which is essentially a black box.

Mixed Media. Smart Sets.

Pulling from each artist’s style, a color palette and tone was selected for each performer—warm golds for Joy Oladokun and sultry purples for Kiana Ledé. Film and digital cameras captured varied looks—bold neons for Lil Yachty,  gritty black and white 16mm and haze for Sway Lee. A technocrane elevated the perspective on it all. Each performace stood apart from the rest. 

Right on
time.

The final one-hour special aired 5 months into the pandemic, giving fans a soulful sonic stew of live performances, comedy, heartfelt interviews, and hope.

MORE WORK

  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
All
  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
Let's Be Clear: A docu-series of 8 short films and 4 photo essays that tell real stories about the importance of data for reforming the criminal justice system.

LET’S BE CLEAR

Measures For Justice
Healthcare That Heads You: Series of comedy spots for TIA, a company that reimagines healthcare with women at the center.

HEALTHCARE THAT HEARS YOU

Big Spaceship + Tia
Forward Rhythm: A Short documentary film that tells the story of Jason Barnes, a drummer who lost his lower right arm after an electrical accident in 2012. Determined to continue pursuing music, Jason teamed up with a group of Georgia Tech researchers to create a custom, TensorFlow-powered drumming arm to keep his musical dreams alive.

FORWARD RHYTHM

Google Brand Studio
Introducing "LUDÕ": Dazzling sizzle and announcement video for the world's premiere circus company.

INTRODUCING “LUDÕ”

Cirque du Soleil + VidantaWorld
Swim in the River: A series of :30 and :60 that premiered in theaters as pre-roll During the Tribeca Film Festival highlighting a bizarre and brilliant idea hatched by a couple of friends in New York.

SWIM IN THE RIVER

Heineken + Tribeca Studios
Body Instinct Soul: A multi-asset social media campaign for Adidas Tennis to bolster its presence at the three storied tournaments—Wimbledon, The U.S. Open, and Roland-Garros. Three Hero videos, cut-downs, and over 100+ evergreen stills.

BODY INSTINCT SOUL

We Are Social + Adidas Tennis
Our Voices Will Be Heard: An anthem film and a series of :15 and :30 social spots for Stacey Abrams' New Georgia Project, a nonprofit engaging and registering youth and voters of color.

OUR VOICES WILL BE HEARD

New Georgia Project
Not How You Would Have Done It: An array of comedic evergreen content—social spots and stills — for USAA's military family audience.

NOT HOW YOU WOULD HAVE DONE IT

USAA
Cardfusion: Series of 5 social spots for USAA Bank that juxtaposed the complexity of credit card company reward points and the satisfying simplicity of using USAA Bank. Each spot featured a different person stuck in "Cardfusion", dizzy with the choice of which card to use and a friend coming to their rescue.

CARDFUSION

PXP Studios + USAA Bank
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