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YOUR ATTENTION PLEASE

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Unique looks for unique artists.

With all five artists slated to film in the same location, Director Matthew Dillon Cohen needed to create distinct looks that mirrored the essence of each artist. But all filming was taking place at a single location, NYC's Marquee nightclub, which is essentially a black box.

Mixed Media. Smart Sets.

Pulling from each artist’s style, a color palette and tone was selected for each performer—warm golds for Joy Oladokun and sultry purples for Kiana Ledé. Film and digital cameras captured varied looks—bold neons for Lil Yachty,  gritty black and white 16mm and haze for Sway Lee. A technocrane elevated the perspective on it all. Each performace stood apart from the rest. 

Right on
time.

The final one-hour special aired 5 months into the pandemic, giving fans a soulful sonic stew of live performances, comedy, heartfelt interviews, and hope.

MORE WORK

  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
All
  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
Not How You Would Have Done It: An array of comedic evergreen content—social spots and stills — for USAA's military family audience.

NOT HOW YOU WOULD HAVE DONE IT

USAA
Our Voices Will Be Heard: An anthem film and a series of :15 and :30 social spots for Stacey Abrams' New Georgia Project, a nonprofit engaging and registering youth and voters of color.

OUR VOICES WILL BE HEARD

New Georgia Project
Cardfusion: Series of 5 social spots for USAA Bank that juxtaposed the complexity of credit card company reward points and the satisfying simplicity of using USAA Bank. Each spot featured a different person stuck in "Cardfusion", dizzy with the choice of which card to use and a friend coming to their rescue.

CARDFUSION

PXP Studios + USAA Bank
Experience 'Adv'anced Power: 60 second spot showcasing the power of the new Easton ADV baseball bat.

EXPERIENCE ‘ADV’ANCED POWER

1DS Collective + Easton
Save Our Stages: “Our Stages, Our Stories” is a campaign for Jagermeister and NIVA highlighting the stories of independent venues and nightlife communities across the U.S. one year into the 2020 shutdown.

SAVE OUR STAGES

Night After Night + Jägermeister
Introducing "LUDÕ": Dazzling sizzle and announcement video for the world's premiere circus company.

INTRODUCING “LUDÕ”

Cirque du Soleil + VidantaWorld
Kindness Connects Us: A holiday commercial spot for Delta, narrated by Viola Davis, that brought to the screen genuine moments of kindness between strangers.

KINDNESS CONNECTS US

PXP Studios + Delta
Your Attention Please: A special musical episode for the Hulu show "Your Attention Please" hosted by Craig Robinson. Featuring Five VIP musical artists, the one-hour concert special blended performances, interviews, and style packages.

YOUR ATTENTION PLEASE

HULU
El Regreso: An award-winning short doc that explores fractured identity through the lens of the “American Dream.”

EL REGRESO

Independent Release
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