Hulu-Logo-2014

YOUR ATTENTION PLEASE

frame_86473

Unique looks for unique artists.

With all five artists slated to film in the same location, Director Matthew Dillon Cohen needed to create distinct looks that mirrored the essence of each artist. But all filming was taking place at a single location, NYC's Marquee nightclub, which is essentially a black box.

Mixed Media. Smart Sets.

Pulling from each artist’s style, a color palette and tone was selected for each performer—warm golds for Joy Oladokun and sultry purples for Kiana Ledé. Film and digital cameras captured varied looks—bold neons for Lil Yachty,  gritty black and white 16mm and haze for Sway Lee. A technocrane elevated the perspective on it all. Each performace stood apart from the rest. 

Right on
time.

The final one-hour special aired 5 months into the pandemic, giving fans a soulful sonic stew of live performances, comedy, heartfelt interviews, and hope.

MORE WORK

  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
All
  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
The Unseen Ballet: A short documentary film that tells the story of one girl's love of the ballet and power of technology to make dreams come true.

THE UNSEEN BALLET

VMLY&R + Dell Technologies
See. Hear. Feel.: Energy-packed promo for Darren Aronofsky's "Postcard From Earth," a multi-sensory film for Sphere.

SEE. HEAR. FEEL.

Sphere
Let's Be Clear: A docu-series of 8 short films and 4 photo essays that tell real stories about the importance of data for reforming the criminal justice system.

LET’S BE CLEAR

Measures For Justice
Trust: A 30-second spot and an array of video & photo assets that led a quick-response campaign for an iconic global food brand.

TRUST

Bully Pulpit International + McDonald's
Your Attention Please: A special musical episode for the Hulu show "Your Attention Please" hosted by Craig Robinson. Featuring Five VIP musical artists, the one-hour concert special blended performances, interviews, and style packages.

YOUR ATTENTION PLEASE

HULU
El Regreso: An award-winning short doc that explores fractured identity through the lens of the “American Dream.”

EL REGRESO

Independent Release
Swim in the River: A series of :30 and :60 that premiered in theaters as pre-roll During the Tribeca Film Festival highlighting a bizarre and brilliant idea hatched by a couple of friends in New York.

SWIM IN THE RIVER

Heineken + Tribeca Studios
Powering McLaren Racing: A video and photo campaign showcasing how AI is super-charging businesses. Two tech giants, NVIDIA and Dell Technologies, partnered to create a customized AI platform to help McLaren speed ahead.

POWERING MCLAREN RACING

VMLY&R + Dell Technologies
Cardfusion: Series of 5 social spots for USAA Bank that juxtaposed the complexity of credit card company reward points and the satisfying simplicity of using USAA Bank. Each spot featured a different person stuck in "Cardfusion", dizzy with the choice of which card to use and a friend coming to their rescue.

CARDFUSION

PXP Studios + USAA Bank
Scroll to Top