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YOUR ATTENTION PLEASE

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Unique looks for unique artists.

With all five artists slated to film in the same location, Director Matthew Dillon Cohen needed to create distinct looks that mirrored the essence of each artist. But all filming was taking place at a single location, NYC's Marquee nightclub, which is essentially a black box.

Mixed Media. Smart Sets.

Pulling from each artist’s style, a color palette and tone was selected for each performer—warm golds for Joy Oladokun and sultry purples for Kiana Ledé. Film and digital cameras captured varied looks—bold neons for Lil Yachty,  gritty black and white 16mm and haze for Sway Lee. A technocrane elevated the perspective on it all. Each performace stood apart from the rest. 

Right on
time.

The final one-hour special aired 5 months into the pandemic, giving fans a soulful sonic stew of live performances, comedy, heartfelt interviews, and hope.

MORE WORK

  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
All
  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
El Regreso: An award-winning short doc that explores fractured identity through the lens of the “American Dream.”

EL REGRESO

Independent Release
Mariah Carey is Christmas: This 12-minute documentary explores the origins of “All I want for Christmas is You." Created in celebration of the 25th anniversary of the song’s release, the mini-doc features interviews with Mariah, producer Randy Jackson, and other insiders who share stories on the making of a classic.

MARIAH CAREY IS CHRISTMAS

M+C Saatchi + Amazon Music
Your Attention Please: A special musical episode for the Hulu show "Your Attention Please" hosted by Craig Robinson. Featuring Five VIP musical artists, the one-hour concert special blended performances, interviews, and style packages.

YOUR ATTENTION PLEASE

HULU
Introducing "LUDÕ": Dazzling sizzle and announcement video for the world's premiere circus company.

INTRODUCING “LUDÕ”

Cirque du Soleil + VidantaWorld
Trust: A 30-second spot and an array of video & photo assets that led a quick-response campaign for an iconic global food brand.

TRUST

Bully Pulpit International + McDonald's
The Unseen Ballet: A short documentary film that tells the story of one girl's love of the ballet and power of technology to make dreams come true.

THE UNSEEN BALLET

VMLY&R + Dell Technologies
Kindness Connects Us: A holiday commercial spot for Delta, narrated by Viola Davis, that brought to the screen genuine moments of kindness between strangers.

KINDNESS CONNECTS US

PXP Studios + Delta
Businesses We Love: A series of mini-docs and social assets for the Businesses We Love campaign. These uplifting stories highlight how Dell Technologies helps these small business flourish.

BUSINESSES WE LOVE

VMLY&R + Dell Technologies
Powering McLaren Racing: A video and photo campaign showcasing how AI is super-charging businesses. Two tech giants, NVIDIA and Dell Technologies, partnered to create a customized AI platform to help McLaren speed ahead.

POWERING MCLAREN RACING

VMLY&R + Dell Technologies
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