EL REGRESO

El Regreso Film Poster

"A Dreamer Awakens."

At Age 7, Sam Ramirez-Herrera left Mexico with her family in pursuit of an American Dream. 30 years later, Sam, like so many other “Dreamers,” finds herself caught between two nations—fully belonging to none.

When a once-in-a-lifetime chance to return to Mexico brings her face to face with the trauma of her past, she’s forced to confront the question: what is home?

No Guarantees.

As both director and subject of a film following a highly personal journey, Samantha’s challenge was bigger than most first-time filmmakers.

As a creative production partner, Resonant took on fundraising, coordinated logistics across borders, and worked collaboratively in the edit to bring her writing and vision to life.

An Impact Campaign
with Global Reach.

The film screened at top film festivals around the world, winning audience award in its L.A. premiere at Dances With Films. It’s since played in Paris, Colombia, Guatemala and toured Mexican provinces through Semana de Cine Migrante Cineteca.

Through its educational release, educational institutions are utilizing the film to spark conversations about immigration and identity in high school and college classrooms.

MORE WORK

  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
All
  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
El Regreso: An award-winning short doc that explores fractured identity through the lens of the “American Dream.”

EL REGRESO

Independent Release
Not How You Would Have Done It: An array of comedic evergreen content—social spots and stills — for USAA's military family audience.

NOT HOW YOU WOULD HAVE DONE IT

USAA
Our Voices Will Be Heard: An anthem film and a series of :15 and :30 social spots for Stacey Abrams' New Georgia Project, a nonprofit engaging and registering youth and voters of color.

OUR VOICES WILL BE HEARD

New Georgia Project
Body Instinct Soul: A multi-asset social media campaign for Adidas Tennis to bolster its presence at the three storied tournaments—Wimbledon, The U.S. Open, and Roland-Garros. Three Hero videos, cut-downs, and over 100+ evergreen stills.

BODY INSTINCT SOUL

We Are Social + Adidas Tennis
Businesses We Love: A series of mini-docs and social assets for the Businesses We Love campaign. These uplifting stories highlight how Dell Technologies helps these small business flourish.

BUSINESSES WE LOVE

VMLY&R + Dell Technologies
Powering McLaren Racing: A video and photo campaign showcasing how AI is super-charging businesses. Two tech giants, NVIDIA and Dell Technologies, partnered to create a customized AI platform to help McLaren speed ahead.

POWERING MCLAREN RACING

VMLY&R + Dell Technologies
Cardfusion: Series of 5 social spots for USAA Bank that juxtaposed the complexity of credit card company reward points and the satisfying simplicity of using USAA Bank. Each spot featured a different person stuck in "Cardfusion", dizzy with the choice of which card to use and a friend coming to their rescue.

CARDFUSION

PXP Studios + USAA Bank
Wood Hood: A documentary short that tells the story of an NYC teenager who craves a "quiet place" to escape the chaos of the city. The film follows him on a weekend-long group camping trip with Camping To Connect, a BIPOC-led mentorship program that teaches leadership, brotherhood, and inclusion in the outdoors.

WOOD HOOD

Camping To Connect
Anthem Film: A cinematic, doc-style anthem film shot across America—capturing the heart and grit of the delivery and trucking business.

ANTHEM FILM

Greater
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