Every Second Counts.
With the McLaren racing team in England preparing to defend their 2024 Constructors Championship, Dell Technologies saw the perfect opportunity to tell the story of their uniquely successful partnership.
As with everything in Formula 1 racing, every little detail of the production had to be dialed in with absolute precision.
Adjust To The Track.
At McLaren HQ, Director Alex Cullen took tight turns, navigating a factory full of trade secrets and superstar talent.
Our team manufactured sets, produced elaborate shots requiring choreography between high speed vehicles and cinematographers, and, of course, captured the real moments when the rubber hit the road.
After three days, we emerged with a treasure trove of cross platform assets and a new appreciation for what it takes to win at the pinnacle of motorsports.
Checkered Flag.
The resulting films, spots and stills are rolling out across the Dell Technologies' media landscape, providing high impact ROI for their sponsorship of McLaren Racing and doubly as a story about one of their biggest new B2B offerings.
