Hello, Quality. Meet Quantity.
Brands need a lot of ways to say hello across a 12 month ad cycle. Smart agencies are helping their clients get a year's worth of advertising done in a weekend. For USAA's boomer demo, we set out to produce seven web spots and over 100 stills assets in just about 72 hours.
Divide and Conquer.
We built a schedule in tight 10 minute blocks, with multiple video and art crews, a dedicated stills team and a seasoned AD, leap-frogging throughout the production days. We rented multiple houses in a cul-de-sac, dodging company moves while grabbing a wide variety of suburban looks.
No Sweat.
We captured everything, wrapped early, and the whole thing was actually fun.
