You're gonna do what now?
Imagine this with a beer in your hand: A quirky group of friends— industrial designers—got the idea in their heads to bring back the days when New Yorkers could swim in the East River. Quite a few scribbled napkins later, the creators of +Pool unveiled a floating swimming pool that actually cleans the river while docked in the waters off the Island of Manhattan.
Dive in.
With Heineken as a flagship sponsor, Resonant dove in head first to tell this unlikely story. We enjoyed the company and bold irreverence of this rag tag group of urban planning heroes and were psyched to roll cameras with them as their wildest dreams came true.
