Make A Splash.
As the centerpiece of a new theme park in VidantaWorld, the announcement for Ludo had to be big, showcasing the collaboration between a luxury resort and Cirque de Soleil, while drawing in new audiences and making a splash in the press.
Only problem? The set was under construction and the show wasn't even cast yet.
It Starts With
A Dream.
We filmed interviews with the show creators, drawing out the vision of Ludo and the story of the show’s creation. In the edit, we mixed our shot footage with carefully selected archival, stock, and a dramatic score to bring Ludo to life on screen before it ever existed on stage.
Tell The World.
The teaser premiered live at IAAPA, the world's premiere theme park conference and was screened for executives and industry leaders. It launched on all social media platforms and a 30 second version played on Mexican television.
