new-georgia-project

OUR VOICES WILL BE HEARD

Screenshot 2023-06-06 at 3.24.24 PM 1920by1080

For Our City.

In 2020, a runoff election was set to decide the balance of power in the U.S. senate. With our office in Atlanta, we wanted to amplify a rising sentiment in Georgia—that voters’ voices would not be silenced. We were one week out from the election.

Now or Never.

We called in some favors. Our community showed up. Over the course of one week, we scripted, cast, filmed, and edited an anthem film and an array of social spots that went out over Georgia airways as early voting began. 

 

Historic Wins.

Because of the tireless work of grassroots organizers like those at NGP, Georgia saw historic turnout and pivotal wins for Senators Rafael Warnock and Jon Ossoff. We were proud to have played a small part. 

MORE WORK

  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
All
  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
The Unseen Ballet: A short documentary film that tells the story of one girl's love of the ballet and power of technology to make dreams come true.

THE UNSEEN BALLET

VMLY&R + Dell Technologies
Cardfusion: Series of 5 social spots for USAA Bank that juxtaposed the complexity of credit card company reward points and the satisfying simplicity of using USAA Bank. Each spot featured a different person stuck in "Cardfusion", dizzy with the choice of which card to use and a friend coming to their rescue.

CARDFUSION

PXP Studios + USAA Bank
Wood Hood: A documentary short that tells the story of an NYC teenager who craves a "quiet place" to escape the chaos of the city. The film follows him on a weekend-long group camping trip with Camping To Connect, a BIPOC-led mentorship program that teaches leadership, brotherhood, and inclusion in the outdoors.

WOOD HOOD

Camping To Connect
Not How You Would Have Done It: An array of comedic evergreen content—social spots and stills — for USAA's military family audience.

NOT HOW YOU WOULD HAVE DONE IT

USAA
Body Instinct Soul: A multi-asset social media campaign for Adidas Tennis to bolster its presence at the three storied tournaments—Wimbledon, The U.S. Open, and Roland-Garros. Three Hero videos, cut-downs, and over 100+ evergreen stills.

BODY INSTINCT SOUL

We Are Social + Adidas Tennis
Powering McLaren Racing: A video and photo campaign showcasing how AI is super-charging businesses. Two tech giants, NVIDIA and Dell Technologies, partnered to create a customized AI platform to help McLaren speed ahead.

POWERING MCLAREN RACING

VMLY&R + Dell Technologies
El Regreso: An award-winning short doc that explores fractured identity through the lens of the “American Dream.”

EL REGRESO

Independent Release
Let's Be Clear: A docu-series of 8 short films and 4 photo essays that tell real stories about the importance of data for reforming the criminal justice system.

LET’S BE CLEAR

Measures For Justice
Music Doc Series: Resonant produced over 50 mini-docs for Madison Square Garden's partnerships with Chase, Bud Light, and Coke. We filmed in MSG's iconic venues and featured artists such as Brandi Carlile, The Who, TLC, Hiss Golden Messenger, Maluma, Twenty One Pilots, Mac DeMarco and many more!

MUSIC DOC SERIES

Madison Square Garden Entertainment
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