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16 BARS

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"I wrote this to inspire"

In 2017 a music legend traveled to a Virginia jail to make a record behind bars. Our award-winning feature documentary follows hip hop legend SPEECH from Arrested Development, as he records with and learns from four inmates in a makeshift recording studio in the Richmond City Justice Center. 

As the creative process unfurls and a chance at freedom draws near, each of these men must unearth painful and poignant memories—keys to their lyrics and a chance at redemption.

Reach.

The film played over 50 film festivals (winning numerous awards) and hundreds more community screenings through educational and community impact campaigns.  It was released theatrically in 5 cities, to VOD on all major platforms, and later adapted to an award-winning podcast for NPR. 

The Soundtrack ↑

The Music Videos ↓

The Podcast ↓

MORE WORK

  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
All
  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
Wood Hood: A documentary short that tells the story of an NYC teenager who craves a "quiet place" to escape the chaos of the city. The film follows him on a weekend-long group camping trip with Camping To Connect, a BIPOC-led mentorship program that teaches leadership, brotherhood, and inclusion in the outdoors.

WOOD HOOD

Camping To Connect
Powering McLaren Racing: A video and photo campaign showcasing how AI is super-charging businesses. Two tech giants, NVIDIA and Dell Technologies, partnered to create a customized AI platform to help McLaren speed ahead.

POWERING MCLAREN RACING

VMLY&R + Dell Technologies
Not How You Would Have Done It: An array of comedic evergreen content—social spots and stills — for USAA's military family audience.

NOT HOW YOU WOULD HAVE DONE IT

USAA
Let's Be Clear: A docu-series of 8 short films and 4 photo essays that tell real stories about the importance of data for reforming the criminal justice system.

LET’S BE CLEAR

Measures For Justice
16 Bars: An award-winning feature length documentary that follows a grammy-winning artist, four inmates, and the making of an album behind bars. Released in 2018, the film has played in theaters, film festivals, and community screenings, and is available for streaming on Amazon Prime.

16 BARS

1091 (Distributor)
Love: A commercial and social response reiterating Honeymaid's public support for the LGBTQ community.

LOVE

Droga5 + Honey Maid
Trust: A 30-second spot and an array of video & photo assets that led a quick-response campaign for an iconic global food brand.

TRUST

Bully Pulpit International + McDonald's
Your Attention Please: A special musical episode for the Hulu show "Your Attention Please" hosted by Craig Robinson. Featuring Five VIP musical artists, the one-hour concert special blended performances, interviews, and style packages.

YOUR ATTENTION PLEASE

HULU
Experience 'Adv'anced Power: 60 second spot showcasing the power of the new Easton ADV baseball bat.

EXPERIENCE ‘ADV’ANCED POWER

1DS Collective + Easton
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