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"I wrote this to inspire"

In 2017 a music legend traveled to a Virginia jail to make a record behind bars. Our award-winning feature documentary follows hip hop legend SPEECH from Arrested Development, as he records with and learns from four inmates in a makeshift recording studio in the Richmond City Justice Center. 

As the creative process unfurls and a chance at freedom draws near, each of these men must unearth painful and poignant memories—keys to their lyrics and a chance at redemption.

Reach.

The film played over 50 film festivals (winning numerous awards) and hundreds more community screenings through educational and community impact campaigns.  It was released theatrically in 5 cities, to VOD on all major platforms, and later adapted to an award-winning podcast for NPR. 

The Soundtrack ↑

The Music Videos ↓

The Podcast

MORE WORK

  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
All
  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
Powering McLaren Racing: A video and photo campaign showcasing how AI is super-charging businesses. Two tech giants, NVIDIA and Dell Technologies, partnered to create a customized AI platform to help McLaren speed ahead.

POWERING MCLAREN RACING

VMLY&R + Dell Technologies
Trust: A 30-second spot and an array of video & photo assets that led a quick-response campaign for an iconic global food brand.

TRUST

Bully Pulpit International + McDonald's
Introducing "LUDÕ": Dazzling sizzle and announcement video for the world's premiere circus company.

INTRODUCING “LUDÕ”

Cirque du Soleil + VidantaWorld
El Regreso: An award-winning short doc that explores fractured identity through the lens of the “American Dream.”

EL REGRESO

Independent Release
The Unseen Ballet: A short documentary film that tells the story of one girl's love of the ballet and power of technology to make dreams come true.

THE UNSEEN BALLET

VMLY&R + Dell Technologies
Body Instinct Soul: A multi-asset social media campaign for Adidas Tennis to bolster its presence at the three storied tournaments—Wimbledon, The U.S. Open, and Roland-Garros. Three Hero videos, cut-downs, and over 100+ evergreen stills.

BODY INSTINCT SOUL

We Are Social + Adidas Tennis
Experience 'Adv'anced Power: 60 second spot showcasing the power of the new Easton ADV baseball bat.

EXPERIENCE ‘ADV’ANCED POWER

1DS Collective + Easton
Wood Hood: A documentary short that tells the story of an NYC teenager who craves a "quiet place" to escape the chaos of the city. The film follows him on a weekend-long group camping trip with Camping To Connect, a BIPOC-led mentorship program that teaches leadership, brotherhood, and inclusion in the outdoors.

WOOD HOOD

Camping To Connect
Save Our Stages: “Our Stages, Our Stories” is a campaign for Jagermeister and NIVA highlighting the stories of independent venues and nightlife communities across the U.S. one year into the 2020 shutdown.

SAVE OUR STAGES

Night After Night + Jägermeister
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