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"I wrote this to inspire"

In 2017 a music legend traveled to a Virginia jail to make a record behind bars. Our award-winning feature documentary follows hip hop legend SPEECH from Arrested Development, as he records with and learns from four inmates in a makeshift recording studio in the Richmond City Justice Center. 

As the creative process unfurls and a chance at freedom draws near, each of these men must unearth painful and poignant memories—keys to their lyrics and a chance at redemption.

Reach.

The film played over 50 film festivals (winning numerous awards) and hundreds more community screenings through educational and community impact campaigns.  It was released theatrically in 5 cities, to VOD on all major platforms, and later adapted to an award-winning podcast for NPR. 

The Soundtrack ↑

The Music Videos ↓

The Podcast

MORE WORK

  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
All
  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
Love: A commercial and social response reiterating Honeymaid's public support for the LGBTQ community.

LOVE

Droga5 + Honey Maid
Your Attention Please: A special musical episode for the Hulu show "Your Attention Please" hosted by Craig Robinson. Featuring Five VIP musical artists, the one-hour concert special blended performances, interviews, and style packages.

YOUR ATTENTION PLEASE

HULU
Wood Hood: A documentary short that tells the story of an NYC teenager who craves a "quiet place" to escape the chaos of the city. The film follows him on a weekend-long group camping trip with Camping To Connect, a BIPOC-led mentorship program that teaches leadership, brotherhood, and inclusion in the outdoors.

WOOD HOOD

Camping To Connect
Healthcare That Heads You: Series of comedy spots for TIA, a company that reimagines healthcare with women at the center.

HEALTHCARE THAT HEARS YOU

Big Spaceship + Tia
Body Instinct Soul: A multi-asset social media campaign for Adidas Tennis to bolster its presence at the three storied tournaments—Wimbledon, The U.S. Open, and Roland-Garros. Three Hero videos, cut-downs, and over 100+ evergreen stills.

BODY INSTINCT SOUL

We Are Social + Adidas Tennis
Cardfusion: Series of 5 social spots for USAA Bank that juxtaposed the complexity of credit card company reward points and the satisfying simplicity of using USAA Bank. Each spot featured a different person stuck in "Cardfusion", dizzy with the choice of which card to use and a friend coming to their rescue.

CARDFUSION

PXP Studios + USAA Bank
Save Our Stages: “Our Stages, Our Stories” is a campaign for Jagermeister and NIVA highlighting the stories of independent venues and nightlife communities across the U.S. one year into the 2020 shutdown.

SAVE OUR STAGES

Night After Night + Jägermeister
Swim in the River: A series of :30 and :60 that premiered in theaters as pre-roll During the Tribeca Film Festival highlighting a bizarre and brilliant idea hatched by a couple of friends in New York.

SWIM IN THE RIVER

Heineken + Tribeca Studios
The Unseen Ballet: A short documentary film that tells the story of one girl's love of the ballet and power of technology to make dreams come true.

THE UNSEEN BALLET

VMLY&R + Dell Technologies
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