HONEY MAID 2023_2

LOVE

  • Droga5 + Honey Maid
  • Commercial
  • A commercial and social response reiterating Honeymaid's public support for the LGBTQ community.
Honey Maid - LOVE

Honey Maid’s “This Is Wholesome” campaign showed the diversity of all family types. The brand received a tremendous amount of backlash against the spot and decided to respond by doubling down on their position of tolerance and accceptance. 

“Love” became a viral sensation, with 4.4 million views on YouTube alone, and was covered by The New Yorker, Mashable, and The Atlantic. 

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MORE WORK

  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
All
  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
Love: A commercial and social response reiterating Honeymaid's public support for the LGBTQ community.

LOVE

Droga5 + Honey Maid
Powering McLaren Racing: A video and photo campaign showcasing how AI is super-charging businesses. Two tech giants, NVIDIA and Dell Technologies, partnered to create a customized AI platform to help McLaren speed ahead.

POWERING MCLAREN RACING

VMLY&R + Dell Technologies
Anthem Film: A cinematic, doc-style anthem film shot across America—capturing the heart and grit of the delivery and trucking business.

ANTHEM FILM

Greater
Trust: A 30-second spot and an array of video & photo assets that led a quick-response campaign for an iconic global food brand.

TRUST

Bully Pulpit International + McDonald's
El Regreso: An award-winning short doc that explores fractured identity through the lens of the “American Dream.”

EL REGRESO

Independent Release
Cardfusion: Series of 5 social spots for USAA Bank that juxtaposed the complexity of credit card company reward points and the satisfying simplicity of using USAA Bank. Each spot featured a different person stuck in "Cardfusion", dizzy with the choice of which card to use and a friend coming to their rescue.

CARDFUSION

PXP Studios + USAA Bank
Mariah Carey is Christmas: This 12-minute documentary explores the origins of “All I want for Christmas is You." Created in celebration of the 25th anniversary of the song’s release, the mini-doc features interviews with Mariah, producer Randy Jackson, and other insiders who share stories on the making of a classic.

MARIAH CAREY IS CHRISTMAS

M+C Saatchi + Amazon Music
Not How You Would Have Done It: An array of comedic evergreen content—social spots and stills — for USAA's military family audience.

NOT HOW YOU WOULD HAVE DONE IT

USAA
Let's Be Clear: A docu-series of 8 short films and 4 photo essays that tell real stories about the importance of data for reforming the criminal justice system.

LET’S BE CLEAR

Measures For Justice
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