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LET’S BE CLEAR

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Information is power.

Reforming the justice system takes really knowing how it works. Data is the key to this puzzle. But it’s not sexy. It’s not emotional. To illustrate the importance of numbers, Measures for Justice needed to tell a true story.

A Nationwide Search

We assembled a team of investigative journalists and an award-winning director and set out across the country to cast and capture stories that bring local criminal justice data to life. 

8 Episodes

In our films, the people that lived these stories showed how data walks and breathes in our country. The series premiered at the Sidewalk Film Festival in Summer 2023 and is at the center of efforts to empower communities with the tools for criminal justice reform. 

MORE WORK

  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
All
  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
Powering McLaren Racing: A video and photo campaign showcasing how AI is super-charging businesses. Two tech giants, NVIDIA and Dell Technologies, partnered to create a customized AI platform to help McLaren speed ahead.

POWERING MCLAREN RACING

VMLY&R + Dell Technologies
Let's Be Clear: A docu-series of 8 short films and 4 photo essays that tell real stories about the importance of data for reforming the criminal justice system.

LET’S BE CLEAR

Measures For Justice
Healthcare That Heads You: Series of comedy spots for TIA, a company that reimagines healthcare with women at the center.

HEALTHCARE THAT HEARS YOU

Big Spaceship + Tia
Kindness Connects Us: A holiday commercial spot for Delta, narrated by Viola Davis, that brought to the screen genuine moments of kindness between strangers.

KINDNESS CONNECTS US

PXP Studios + Delta
Music Doc Series: Resonant produced over 50 mini-docs for Madison Square Garden's partnerships with Chase, Bud Light, and Coke. We filmed in MSG's iconic venues and featured artists such as Brandi Carlile, The Who, TLC, Hiss Golden Messenger, Maluma, Twenty One Pilots, Mac DeMarco and many more!

MUSIC DOC SERIES

Madison Square Garden Entertainment
Mariah Carey is Christmas: This 12-minute documentary explores the origins of “All I want for Christmas is You." Created in celebration of the 25th anniversary of the song’s release, the mini-doc features interviews with Mariah, producer Randy Jackson, and other insiders who share stories on the making of a classic.

MARIAH CAREY IS CHRISTMAS

M+C Saatchi + Amazon Music
El Regreso: An award-winning short doc that explores fractured identity through the lens of the “American Dream.”

EL REGRESO

Independent Release
Cardfusion: Series of 5 social spots for USAA Bank that juxtaposed the complexity of credit card company reward points and the satisfying simplicity of using USAA Bank. Each spot featured a different person stuck in "Cardfusion", dizzy with the choice of which card to use and a friend coming to their rescue.

CARDFUSION

PXP Studios + USAA Bank
Experience 'Adv'anced Power: 60 second spot showcasing the power of the new Easton ADV baseball bat.

EXPERIENCE ‘ADV’ANCED POWER

1DS Collective + Easton
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