Adidas White

BODY INSTINCT SOUL

Screen Shot 2018-07-31 at 6.42.04 PM

The Play Clock.

Five athletes and five unique set-ups. Two Hours to create an impactful social campaign for Adidas Tennis to elevate its social presence at the world’s biggest tournaments.

No, Faster.

We orchestrated our production schedule at the Palm Springs training facility into five minute intervals, capturing 120 MPH serves in front of wall- sized LED screens and backhand returns that exploded into purple smoke at 200 frames per second.

Match Point.

With a solid three-part campaign and multiple photo assets, Angelique Kerber, Alexander Zverev, and Garbiñe Muguruza made the true soul of Adidas shine—power, grit, and true athleticism. Adidas brand ambassador and general badass, Angelique Kerber, went on to win Wimbledon, giving us an up-close look at athletic greatness at its peak.

MORE WORK

  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
All
  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
The Unseen Ballet: A short documentary film that tells the story of one girl's love of the ballet and power of technology to make dreams come true.

THE UNSEEN BALLET

VMLY&R + Dell Technologies
Not How You Would Have Done It: An array of comedic evergreen content—social spots and stills — for USAA's military family audience.

NOT HOW YOU WOULD HAVE DONE IT

USAA
Businesses We Love: A series of mini-docs and social assets for the Businesses We Love campaign. These uplifting stories highlight how Dell Technologies helps these small business flourish.

BUSINESSES WE LOVE

VMLY&R + Dell Technologies
Wood Hood: A documentary short that tells the story of an NYC teenager who craves a "quiet place" to escape the chaos of the city. The film follows him on a weekend-long group camping trip with Camping To Connect, a BIPOC-led mentorship program that teaches leadership, brotherhood, and inclusion in the outdoors.

WOOD HOOD

Camping To Connect
Love: A commercial and social response reiterating Honeymaid's public support for the LGBTQ community.

LOVE

Droga5 + Honey Maid
Introducing "LUDÕ": Dazzling sizzle and announcement video for the world's premiere circus company.

INTRODUCING “LUDÕ”

Cirque du Soleil + VidantaWorld
Cardfusion: Series of 5 social spots for USAA Bank that juxtaposed the complexity of credit card company reward points and the satisfying simplicity of using USAA Bank. Each spot featured a different person stuck in "Cardfusion", dizzy with the choice of which card to use and a friend coming to their rescue.

CARDFUSION

PXP Studios + USAA Bank
Mariah Carey is Christmas: This 12-minute documentary explores the origins of “All I want for Christmas is You." Created in celebration of the 25th anniversary of the song’s release, the mini-doc features interviews with Mariah, producer Randy Jackson, and other insiders who share stories on the making of a classic.

MARIAH CAREY IS CHRISTMAS

M+C Saatchi + Amazon Music
Forward Rhythm: A Short documentary film that tells the story of Jason Barnes, a drummer who lost his lower right arm after an electrical accident in 2012. Determined to continue pursuing music, Jason teamed up with a group of Georgia Tech researchers to create a custom, TensorFlow-powered drumming arm to keep his musical dreams alive.

FORWARD RHYTHM

Google Brand Studio
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