Need For Speed.
McDonald’s wanted to reassure customers of their commitment to quality and to tell the stories of the real people who handle and serve their food.
With only a week to prep, we got to work.
Open For Business.
In an open McDonald’s restaurant in Colorado, Director Alex Cullen leaned into doc-style, blending real employees with a cast of customers.
Our food stylist ensured every frame met safety and brand guidelines, while our nimble crew dodged fryers, sidestepped the drive-thru rush, while capturing the real energy of an independent fast food branch.
The result was a spot that genuinely depicted a culture of care and dedication to safety.
Tell The World.
Originally planned for a national release, McDonald’s decided the spot should go global—A lightning fast response for a fast-food giant.
