HONEY MAID 2023_2

LOVE

  • Droga5 + Honey Maid
  • Commercial
  • A commercial and social response reiterating Honeymaid's public support for the LGBTQ community.
Honey Maid - LOVE

Honey Maid’s “This Is Wholesome” campaign showed the diversity of all family types. The brand received a tremendous amount of backlash against the spot and decided to respond by doubling down on their position of tolerance and accceptance. 

“Love” became a viral sensation, with 4.4 million views on YouTube alone, and was covered by The New Yorker, Mashable, and The Atlantic. 

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MORE WORK

  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
All
  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
Trust: A 30-second spot and an array of video & photo assets that led a quick-response campaign for an iconic global food brand.

TRUST

Bully Pulpit International + McDonald's
Save Our Stages: “Our Stages, Our Stories” is a campaign for Jagermeister and NIVA highlighting the stories of independent venues and nightlife communities across the U.S. one year into the 2020 shutdown.

SAVE OUR STAGES

Night After Night + Jägermeister
Love: A commercial and social response reiterating Honeymaid's public support for the LGBTQ community.

LOVE

Droga5 + Honey Maid
Healthcare That Heads You: Series of comedy spots for TIA, a company that reimagines healthcare with women at the center.

HEALTHCARE THAT HEARS YOU

Big Spaceship + Tia
Swim in the River: A series of :30 and :60 that premiered in theaters as pre-roll During the Tribeca Film Festival highlighting a bizarre and brilliant idea hatched by a couple of friends in New York.

SWIM IN THE RIVER

Heineken + Tribeca Studios
Kindness Connects Us: A holiday commercial spot for Delta, narrated by Viola Davis, that brought to the screen genuine moments of kindness between strangers.

KINDNESS CONNECTS US

PXP Studios + Delta
Cardfusion: Series of 5 social spots for USAA Bank that juxtaposed the complexity of credit card company reward points and the satisfying simplicity of using USAA Bank. Each spot featured a different person stuck in "Cardfusion", dizzy with the choice of which card to use and a friend coming to their rescue.

CARDFUSION

PXP Studios + USAA Bank
Not How You Would Have Done It: An array of comedic evergreen content—social spots and stills — for USAA's military family audience.

NOT HOW YOU WOULD HAVE DONE IT

USAA
Anthem Film: A cinematic, doc-style anthem film shot across America—capturing the heart and grit of the delivery and trucking business.

ANTHEM FILM

Greater
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