One Night Only.
Our challenge in each of these series was to bring the audience along for the journey as an artist prepared to perform at an iconic MSG venue—often with limited time and access.
Working unseen.
We studied the ins and outs of these venues, the strategic vantage points, the doors that open and the ones that don’t. We prided ourselves on an ability coexist backstage with union stagehands and megastars alike, to be flies on hallowed walls—with cameras.
Brands & Bands.
Each series helped a traditional entertainment giant in Madison Square Garden leverage their properties into engaging digital content, expanding their reach and strengthen their relationship with a core business partnerships. By releasing each episode with a coordinated social media blast with the artists’ respective PR teams, the series was able to reach both niche and mainstream music fans alike.
