Many woman come away from doctors visits feeling ignored, patronized, and effectively gaslit by their healthcare providers. TIA is a new healthcare provider that is trying to change that by listening.
Big Spaceship needed a director and production team to bring their “Healthcare that Hears You” spots to life, bringing a comic angle to the absurdity and frustration of women’s healthcare. Resonant, and director Tessa Greenberg were there to listen and deliver a campaign that gets the laughs because it gets the pain.