Dell Tech Logo White

THE UNSEEN BALLET

  • VMLY&R + Dell Technologies
  • Commercial Documentary
  • A short documentary film that tells the story of one girl's love of the ballet and power of technology to make dreams come true.
DELL ESIGHT-24 HEADER

The Gift Of Sight.

For the holidays, Dell Technologies set out to give an essential gift to visually impaired children. VMLY&R wanted to tell the story of Dell's new eSight glasses, but was looking for a production partner that would capture a human angle on the impact of this revolutionary technology.

Shaping The Vision. Together.

Working closely with our agency partner, our approach was to focus the film on a single character and to use the eSight glasses fitting as an unofficial casting session. This is where we met Lily.  Her sweetness and enthusiasm shined. With a small crew and the right tools, we captured a moment Lily—and audiences around the world—would never forget. 

And The Award Goes To.

“The Unseen Ballet” premiered on People.com and won a series of awards including a Clio and several Andy awards.

DELL ESIGHT-4
DELL ESIGHT-34
DELL ESIGHT-2
DELL ESIGHT-5
DELL ESIGHT-38
DELL ESIGHT-23
DELL ESIGHT-7
DELL ESIGHT-10

MORE WORK

  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
All
  • All
  • Directors
  • Alex Cullen
  • Branded Content
  • Commercials
  • Films
Trust: A 30-second spot and an array of video & photo assets that led a quick-response campaign for an iconic global food brand.

TRUST

Bully Pulpit International + McDonald's
See. Hear. Feel.: Energy-packed promo for Darren Aronofsky's "Postcard From Earth," a multi-sensory film for Sphere.

SEE. HEAR. FEEL.

Sphere
Our Voices Will Be Heard: An anthem film and a series of :15 and :30 social spots for Stacey Abrams' New Georgia Project, a nonprofit engaging and registering youth and voters of color.

OUR VOICES WILL BE HEARD

New Georgia Project
El Regreso: An award-winning short doc that explores fractured identity through the lens of the “American Dream.”

EL REGRESO

Independent Release
Introducing "LUDÕ": Dazzling sizzle and announcement video for the world's premiere circus company.

INTRODUCING “LUDÕ”

Cirque du Soleil + VidantaWorld
The Unseen Ballet: A short documentary film that tells the story of one girl's love of the ballet and power of technology to make dreams come true.

THE UNSEEN BALLET

VMLY&R + Dell Technologies
Experience 'Adv'anced Power: 60 second spot showcasing the power of the new Easton ADV baseball bat.

EXPERIENCE ‘ADV’ANCED POWER

1DS Collective + Easton
Swim in the River: A series of :30 and :60 that premiered in theaters as pre-roll During the Tribeca Film Festival highlighting a bizarre and brilliant idea hatched by a couple of friends in New York.

SWIM IN THE RIVER

Heineken + Tribeca Studios
Body Instinct Soul: A multi-asset social media campaign for Adidas Tennis to bolster its presence at the three storied tournaments—Wimbledon, The U.S. Open, and Roland-Garros. Three Hero videos, cut-downs, and over 100+ evergreen stills.

BODY INSTINCT SOUL

We Are Social + Adidas Tennis
Scroll to Top